In our virtual world, information is constantly being shared and re-shared. Many want to share information to be relevant and remain “trending”. So, the reality is you may want to consider writing a blog.
If you are a small business owner, then you should consider writing a blog. Blogging can be a tool that is used in your digital marketing strategy.
Blog posts allow you and your business to publish commentary, thoughts, stories, and musings on your website about any topic.
A good blog post is informative and interesting. It should answer a question or help readers solve a problem. But, it should be done in a thought-provoking and interesting way.
If you are a business owner, then you may employ a content writer whose job is to provide content for your company's website and digital marketing projects. It can also be a collective job. Team leads at your company can write pieces that share information from their respective department. Today, bloggers write on topics that are relevant to a company’s audience and they sell the blog to the company. The point is anyone who can write and has a relevant topic to your company can write a blog to be published.
There are many reasons why you should write a blog. Blogs are cost-effective and an easy way to promote your business. It also allows your customers to get to know you and your business persona. It will attract visitors to your site. It can turn visitors into leads.
If the blog is done correctly, it can drive traffic to your website, promote and increase your sales, reach new markets, and establish you as an industry leader. Blogs can make you an asset to your industry.
While there are many benefits to writing a blog, there are still naysayers.
Blogs should be written on topics that are relevant to your industry. Blogs should also take into account and discuss current issues. For example, you may write about what may be seasonal or a current event.
The basic blog format is an introduction to hook the reader. Next, it should provide an engaging action plan. This means providing actionable steps that your reader could easily apply to their life. Lastly, the blog layout or structure should have guideposts like guiding questions or sub-headings to make your audience want to continue reading.
Depending on the information that is being shared would determine which type of blog form to use.
Here is a list of the 6 types of blog posts most commonly written:
For reasons that may seem valid, many small businesses don’t see the benefit for them to use blogging. They offer the most obvious reasons for not writing a blog.The reasons are understandable like there is no time to write the blog or lack of good topics to write on.
Regardless of the few reasons to not write a blog, blogging can be an invaluable tool to promoting your business and sharing your company’s voice. This is the perfect time, due to the work-from-home virtual nature of things, to start blogging.
Let your customers learn about you and your company and start blogging now. You can also hire a digital marketing team to help you build your business presence.