Living in our current digital, virtual world, as a business owner, you may be considering a few options regarding digital marketing and your company.
You may ask yourself, “Should I make my own website?”
Hey, why not?
Today, it is easier than ever to create your own website. There are many website builders that can make it look easy like WordPress and Weebly. You just choose a template, write content, add images, and you are on your way.
However, you could be on your way to many challenges. While creating a website may be easier than before, maintaining a website is not.
You need a high quality website that can effectively reach your target audience. A low quality website loses credibility, relevancy, and authority. You should make sure your website is customer-responsive and mobile friendly while being aesthetically pleasing. 48% of people mentioned a website’s design is the most important factor in deciding the credibility of a business.
Web sites require more than a trendy name and good design. When your website goes live, it will need continual maintenance and updating to ensure your customers return to your site. You also need to maintain the site to be able to handle the traffic you hope to draw in one day. Unless you have the ability to repair your website if you encounter HTML or other code errors, broken links, or corrupted database files, then you should invest in a professional web designer. A professional web designer can save you and your customers any issues from interruptions of service. Web pages that were just one second faster experienced a 27% conversion rate increase.
A novice web designer may not know anything, but a professional web designer does. Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Before your website goes live, it must be tested for optimization against the multiple search engines like Google, Bing, and Yahoo. A novice web designer could make a small error that could drive traffic away from your website. A professional web designer knows about SEO-friendly designs that will draw in visitors. A regular optimization of any website will result in 113% jump in visits and 117% increase in clicks on that site.
A professional web designer will have access to the current tools and applications to create and maintain your website. If you are only creating a website because it is yours, then you will have to spend money and time learning applications you would otherwise not use. A web designer may use Photoshop and other applications to ensure your website is operating optimally. A professional also knows how to best utilize applications like Google My Business to drive traffic to your website. Save your time and money and hire a professional.
After your website goes live, as stated, you will always need support to maintain it. You will need a professional to ensure all runs well, but it is also better to have professional help to make sure your website is safe. Again, it may seem easy to build your own website, but what will you do to ensure that you and your customers’ information is safe. 43% of cyber attacks target small business. It would be disastrous for your business, if a hacker stole information or downloaded malware on your customers’ devices.
After looking at your options and weighing the pros and cons of website building, it could allow you to get more sleep by allowing a professional to complete the job for you. As a business owner, if you plan for your business to grow and for it to be credible, then it is wise to see a professional website developer and view it as an investment in your future. Your website is more likely to be successful with the help of a professional web designer.