It doesn’t matter what you sell or what industry you are in--we can’t ignore the evolution of digital marketing. Not so long ago, all a business needed was a website and possibly a Facebook page. It has even moved into some companies depending solely on social media marketing. However, as time marches on, some social media platforms are being left behind while others are being created.
As a business owner, how can you stay ahead and make the most of your digital marketing strategy?
Here are a few digital marketing trends to consider:
In some respects, Facebook has lost momentum to the invention of SnapChat and Tik Tok. Gen Z has taken its social media interests elsewhere. Because of the shift, Facebook, at times, can be considered “old people” social media. While Facebook does have the ease of sharing stories, images, links, it can also be overrun with fake news, political propaganda pop ups, and cyberbullying. This may sound harsh, but it is a reality. Regardless, Facebook is still massive, but losing momentum. Be sure you know your target audience and determine if Facebook is where you want to spend those dollars. The reality is, even though users may be leaving Facebook, they are going to Facebook-owned Instagram. So, is it really losing momentum?
Gen Z loves IG! Since Facebook has become labeled as older people social media the younger generation has taken to Instagram. IG has had the most rapid growth among the social media platforms for those under age 30. If you want to reach the younger generation, then you want to advertise on Instagram. In the last few years, the platform has developed more ways to market on their application. Before, the social media platform was governed by how many likes a post or product received. But, this feature has been removed which most businesses and users did not like. This one thing to keep in mind when considering digital marketing with IG.
A chatbot serves as a “virtual” concierge that helps your customers by answering questions to ensure their goals are met. Chatbots “talk” with humans in a natural way via a chat box or even by speaking. The chatbot is collecting data during the interaction and the artificial intelligence learns more about the customer helping it to improve customer relations. Chatbots allow for personalized interactions for frequent customer issues without pulling too much from the real human resources of the company.
Chatbots offer three benefits:
Email is here to stay and in constantly improving the way it can be effectively used for digital marketing. Before in email marketing, you would get put on a mailing list that went out on a set day and get a generic email about a topic or product you were interested in. Nowadays, email marketing has been improved by adding automation and personalization. Now when you can have a trigger of what a user looked for and connect it to a promotional email, this can be effective.
Companies now have the ability to create quizzes, polls, and 360 degree videos which require the customer to interact with the advertisement. Digital marketing has gone from a passive process to an interactive process. This creates an immersive and engaging experience. Once the customer has interacted with the advertisement, they are more likely to remember it and purchase it. As a business owner, you may want to start looking into how you can begin using some form of interactive digital marketing.
The trend of content marketing does not need a number. Content will always be king. While content will be ever-present, now it needs to be more personalized in context and audience. Companies will need to work hard to ensure customers feel like the content is speaking to them.