When it comes to starting and running a successful business, staying agile is a must. Marketing trends and techniques are constantly changing and evolving with the times. By keeping up with this ever-changing environment, build your brand with speed and agility. Staying agile allows you to keep up with the changes and even anticipate them. Here are a few badass tips, because you deserve it.
Ok, I know we’re Dluxe WEB DESIGN, so we’re a little biased, but here’s the thing: you need a website. To put it bluntly, it’s 2021. If you don’t have a website for your business, then boy do you have an easy opportunity to grow your brand. Having your own website for your business opens you up to a whole new world of potential customers. Did you know that one third of all Americans search for businesses online every single day? By 2023, we’re expecting the US to have over 300 million active online shoppers. The number of opportunities for your business online is absolutely staggering.
While it is incredibly important to have a website for your business, it’s even more important to have a GOOD website for your business. Even though being “good” is pretty subjective, there are a few objective ways to make your website better.
Staying agile with your marketing and brand building means keeping up with your SEO. Search engine optimization works on the backend and frontend of your website to pull in more potential customers by improving your ranking in Google search results. Having a good SEO provider is like having a literal wizard working for you.
These Digital Wizards do things like meta tags for images and creating schema to teach Google what your business is all about. While the results won’t be overnight, your SEO benefits will compound, growing each and every day. In the end, your SEO ends up paying for itself.
To go along with SEO, content marketing is a way to keep the eyes of Google on your website. Content marketing works by adding relevant content to your website on a regular basis. Typically, this looks like the equivalent of one blog article per month, but doing more than that will lead to greater and faster effects.
Having a blog or additional pages added to your website every month tells Google that your website is active and up to date. This makes Google look at your site as more trustworthy than the more stagnant websites out there. Having a content writer who knows and understands at least the basics of SEO will definitely help. By strategically structuring the content and adding in good links to other trustworthy sites, great content writers help add to your domain authority and improve your rankings on Google.
One of the most invaluable ways to grow your brand online is to maintain an active presence on social media. Choose the best social media platforms for your business, whether it be Facebook, Twitter, Instagram, YouTube, or any of the other ones, and then stay active and consistent on them.
If you’re doing your own social media, then make sure you create a plan. Decide what you want to focus on ahead of time and create a content calendar to help you strategize and organize your posts. Remember, be sincere and be genuine. Over 85% of people say authenticity and sincerity are deciding factors when it comes to buying from or supporting a brand. Finally, engage with your audience. Respond to comments and likes to show that you care about each and every one of them. This is an essential part of agile marketing and brand building.
One of the first things that any online shopper checks when deciding on a business to buy from are your ratings and reviews. Over 80% of people online will trust a company based on positive reviews from other customers. But those same people can be just as easily swayed by negative reviews.
While it’s definitely a good strategy to give each and every customer the best experience possible, negative reviews are inevitable. I don’t like to call these “bad” reviews because they aren’t just bad. Negative reviews are an opportunity to show off who you really are. Respond to those reviews in the most productive way possible, showing off your empathy, sincerity, and attention to each and every customer. Potential customers will see these exchanges as evidence that your business is constantly seeking ways to improve the customer experience.
This is a ton to keep track of, especially in the beginning stages of your business. If at all possible, try to find a company who focuses on small businesses and is able to provide all these services and more… oh wait, that’s us! Dluxe Web Design is THE digital marketing solution. Our services implement agile brand building and marketing techniques to give your business fast results, especially when you’re just starting off.
Call us for a free consultation at (313) 395-1551. If you don’t want to talk to anyone, or if you’re shy, you can easily schedule your free consultation right here. Follow us on the social medias at Facebook, Instagram, LinkedIn, and YouTube. Keep up with our awesome blogs on our blog page for even more cool tips and rad sentences.