There is an astronomical number of websites on the internet right now, somewhere around 1.6 - 1.9 billion, and, to put it frankly, a huge number of them just suck. Poorly made websites are a big red flag for potential customers, sending them running right into your competitors arms. Here are a few tips to help you get the best website for your small business.
Of the 1.9 billion websites online right now, 400 million of them are inactive. One of the reasons for that is because people are buying up domains like they’re bitcoin. This is because the websites that sell domain names try to convince everyone to buy all the different versions of their domain name. Don’t listen to them. In fact, tell them that they’re being ridiculous.
While it’s true that, by buying all of the different domain versions, you are protecting your brand from being stolen by someone else, this threat is greatly exaggerated. For brand new small businesses, the threat of someone buying up the .biz or .ca versions of your domain and outranking you on Google is miniscule at best. It’s also important to remember that, if they’re in the same industry as you, another business can’t make a website around your brand name without you legally allowing them to. It can also be expensive to buy all these domain versions. That’s an expense that you don’t need, especially for a new or small business.
Next up on our Don’t Do’s of making a small business website, don’t make your business website if you don’t know how to make a website. It’s really simple: your business website is just too important for you to be taking any shortcuts, especially when you’re just starting out. Online website builders may make it seem like anybody can make a professional and beautiful website, but they’re lying to you.
30% of people say they choose a business based on their preferred website. This means that having a killer website should be one of your top priorities when starting your business. Making your own website is certainly less expensive, up front, but it will end up costing you in the long run. Professional web designers know the tricks needed on the backend to make your website as efficient as possible. This includes speed optimizations, cleaner coding, search engine optimization, general maintenance, security, and so much more. Don’t let this dissuade you from learning to make a website, just don’t let the first website that you build be your business website.
The last of our essential Don’t Do’s for building your small business website comes down to the content on your website. Unless you have the time and patience to sit down and dedicate yourself to creating clean, concise content for your business website, don’t write your own content. Too many business owners choose to go without a content writer, opting instead to save some money. The thing is, people can almost always tell.
Up to 85% more people leave a website after only looking at one page if that page is full of sloppy grammar and typos. Every typo, run on sentence, and missed comma costs you actual dollars. Not only that, but a professional content writer typically uses SEO techniques to help your website start ranking higher on Google and other search engines. So, even though it costs a little more up front, investing in a content writer is exactly that: an investment.
Look, you’re way too good to be making any mistakes on your business website, especially if you’re starting a new business. You deserve a really good website, one that brings in lots of leads and lots of money. You deserve a website from Dluxe Web Design. With web design, content writing, web hosting services, and so much more, Dluxe Web Design offers an all-in-one resource for all of your web needs.
Give us a call today at (313) 395-1551, or contact us here to get started right away. Make sure you follow us on Facebook, LinkedIn, and Instagram for the latest news and information from Dluxe. Check out our blog for more tips and tricks for your website and digital marketing.