In days of old, companies would send out advertisements periodically in hopes of it reaching their customers and possibly grab the attention of some new customers. While this was the way to get to your customer base, advertisements had to be overly neutral to be safe or overly specific to one group of customers. This could leave out groups of customers that could be new to your business. A customer could easily assume that your products or services are not for them because of the overly specific target audience or it could be overlooked because it was too neutral. Also in the past, if a marketing campaign was not producing the results you wanted as a business owner, then you would have to wait weeks to months to produce new print material to fix the problem campaign.
How does digital marketing work?
Digital marketing is all marketing efforts that use an electronic device and the internet. Businesses use digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. The reality is that digital marketing will help your business grow.
/ Your customers and potential customers are online.
Your customers and potential customers are already online. Grab the attention of your customers by reaching out through digital marketing. It is a part of everyday life to conduct searches, check social media accounts, check email, and shop online. Digital marketing works for you by being effortless in that it can be in your customers daily online routine. Approximately 7.7 billion people use the internet around the world. It is much more common now to see products being sold online from other countries and shipped directly to the homes of customers.
When a customer is looking for a product or service, then they tend to conduct a search. You need a website, so they can see your product and business image. If you do not have a website, then customers may not view your business as legitimate. Also, if you have not taken advantage of digital marketing by utilizing search engine optimization (SEO), then your small business may not be found. You could potentially lose a customer.
/ Your competitors are online.
You guessed it. They are online. To be successful in any business, you must know your competitors. You need to know what they are doing to see how you can improve your business strategy, as well as learn from any new cutting-edge techniques that they may use. Your online marketing via your website can be supported by your social media platforms. You can use your social media accounts to drive traffic to your website. With social media, you can reach a larger volume of your specific demographic.
You can use your website to highlight products on your social media accounts. In a witty way and being flexible, you can use these platforms to directly respond to competitor’s offerings. The point is you can make sure you remain relevant on a daily basis through digital marketing. Do allow your competitors to be seen more. Use your digital marketing to be seen by customers.
/ Your larger competitors are online.
The answer is yes. Digital marketing levels the playing field with larger companies. As a small business owner, you have the ability to use social media and your website to do what print advertising used to do. This is where a digital marketing strategy comes in. You can use SEO and pay-per-click (PPC) options. PPC is paid advertising that allows your small business to appear at the top of search engine results. You can ensure your business will appear alongside any large competitors.
/ You can personalize your marketing campaigns.
Another bonus of digital marketing through your website and social media platforms is that it allows you to create a more personalized experience for your customers and potential customers. It can provide the opportunity to get to know you and your products/services. This allows you to create digital marketing campaigns that are more user specific and personalized. You can create email marketing campaigns that can integrate the customers names and needs into the email. When you seem approachable to customers, they may respond and interact with your website and social media. By responding to chatbot inquiries or social media-driven customer feedback, then you create a business that makes customers want to work with you.
/ You can see how well digital marketing is working for your business.
In digital marketing, you are able to use Google Analytics to see which posts performed well with your chosen demographics. You are able to pivot and adjust your digital marketing strategies to increase traffic and performance.
Digital marketing can take your business to the next level. It can increase your customer base and it can be automated to relieve the work you have to put into it. Contact Dluxe Web Design to see how we can help you use digital marketing effectively.