Right now, America is standing on the doorstep of potentially one of the biggest economic booms in recent memory. Marijuana legalization across the country, whether it be medical or recreational, has brought a massive underground market out into the light. As it stands right now, at the end of 2020, fifteen states, plus the District of Columbia, have legalized recreational marijuana. On top of that, twenty more states have legalized medical marijuana. With this enormous market being mobilized, marijuana marketing is about to get a lot more important.
Retail sales for medical and recreational marijuana in the U.S. continue to dramatically rise every year and are set to reach 37 billion U.S. dollars by 2024. Identifying the best marijuana marketing techniques can help new and existing businesses successfully break into this growing market.
The first and most fundamental step in marijuana marketing is to get online. With online buyers in the United States set to reach 230 million in 2021, building an online presence for your marijuana business is the quickest, and least expensive, way to reach the widest audience possible. Start on social media, with Facebook, Instagram, and Twitter.
Once established, stay active on these platforms, engaging with followers and fans. Use social media to connect with people while telling your story. Allowing people to get to know your business on a deeper level helps develop trust and confidence in your brand, thereby increasing your potential sales. The fact that getting on social media is absolutely free, these benefits vastly improve your ROI. To get the most out of your money, it’s a great idea to hire a professional marketing company, like Dluxe Web Design, to handle your social media accounts.
Next on the list of “Must-Dos” for your marijuana marketing is to optimize your website. Building a website for your business is one of the most fundamental steps in growing a successful brand, but if that website isn’t optimized, then it may do more harm than good. The best way to ensure the efficiency and effectiveness of your website is by trusting a professional web developer with your website.
Services from professional web developers, like Dluxe Web Design, ensure your website is adaptable for different devices, designed for optimum usage, and fast enough to provide a positive experience for your customers. Professional web development and design services also give you access to the best hosting services for your website. Other backend optimization techniques, like search engine optimization (SEO) and image compression, help make your website faster and easier to use, ensuring your customers are happy in your web-ecosystem.
One of the best ways to market your business is through content marketing on your website. Ensuring your website has purpose-driven content with proper grammar, spelling, and formatting helps your business maintain a professional and trustworthy image. Content writers have a few helpful tricks up their sleeves as well.
Professional content writers utilize SEO techniques to help you get the absolute most out of your online presence. By researching high-ranking keywords and keyphrases, professional content writers help Google, and other search engines, connect searchers with your marijuana business. If you really want to get your money’s worth when it comes to web content, invest in regular blog content every month. The fresh, new content going up every month helps Google see your business as an expert, which improves your ranking on search results.
When it comes to the best marketing practices and strategies, especially online, paid ads are a no-brainer. Paids advertising on search engines like Google and Bing, along with social media platforms like Facebook, Instagram, and Twitter, is a great way to boost your company’s marketing. Paid advertising services strategically target the specific audience you need for your small marijuana business. Professional paid ad services help improve your online presence and brand awareness.
When it comes to marijuana businesses, paid advertising can be tricky. Due to legal uncertainties and the continued prohibition-like philosophy of search engines and social media platforms, it can be difficult to find a platform that allows marijuana advertisements. Online platforms like Leafly and Weedmaps are excellent places for paid advertising opportunities. If you want to make sure your paid ads reach the best audiences, then invest in paid advertising services from the professionals, like Dluxe Web Design.
When it comes to marijuana marketing, legal gray areas make it essential to get creative with your strategy. One of the best ways to market your new marijuana business is by getting active in your community. Keep up with community activities and events, ensuring your business is represented as often as possible. Take part in community clean-ups and charities in your area to increase your presence while also creating a positive image for your brand.
Not only does community activity improve your company’s image, it also helps improve the image of the marijuana market in general. Currently, over two-thirds of Americans support the legalization of marijuana. While this is good news for the future of the market, there is still room for improvement when it comes to public opinion. In states like Michigan and Colorado, cities have the option to opt-out of having marijuana businesses. By getting active in the community and providing a positive impact at the grass-roots level, your business can help shape public opinion, allowing more opportunities to grow into new markets throughout the country.
If you want to get the very best marijuana marketing services for your cannabis business, then Dluxe Web Design is the choice for you. Dluxe Web Design provides an assortment of in-house marketing and web design services for your budding new business. The customer-first approach and all-in-one services makes Dluxe Web Design the best choice for marijuana marketing in the Metro-Detroit area.
For more information and to set up your free consultation, call Dluxe Web Design at (313) 395-1551 or send a quick message here. Follow us on Facebook, Instagram, and LinkedIn to keep up with our latest news and offerings and check out our blog for the best marketing tips.