If you’re doing digital marketing, then listen up: TikTok marketing is here. At this point, whether we want to or not, we all pretty much know what TikTok is. In case you’ve been blissfully unaware, TikTok is a social media platform enabling people to create short, personalized videos to share on a global scale. For the last five years, the TikTok following has ballooned into over 800 million active users around the world. With nearly a billion active users, it’s no wonder TikTok marketing has become one of the fastest growing new trends in digital marketing. But, what the f*** is it?
When we break down TikTok to its bare essentials we find that it’s one of the best customer engagement tools in the world today. More and more businesses and brands are heading to TikTok to capitalize on this digital marketing gold rush. With a combination of ads, hashtags, marketing videos, and more, TikTok’s marketing platform is a unique take on the already-established platforms from Facebook and Instagram.
Just like Facebook and Instagram, TikTok is a social media platform full of marketing opportunities for your business or brand. The platform is perfect for businesses of all sizes, attracting behemoths like Netflix and Pepsi along with startups and small businesses to engage their customers and reach potential leads in a totally new way. Finding the right method of marketing on TikTok will be essential for your business.
The first method of TikTok marketing to consider for your business or brand is TikTok Ads. The simple-to-use interface makes it easy to quickly set up your TikTok marketing campaign and get started engaging with your customers and reaching new leads. All you have to do is choose which ad style is right for your business.
TikTok ads are an incredibly helpful part of any TikTok marketing strategy. However, there is one issue, especially for small businesses. Cost. With any ad campaign, cost is going to be a factor. Time and time again, we’ve seen small businesses try out ad marketing on a shoestring budget and they perform exactly as expected; dismally.
Ad campaigns operate best with a larger budget. TikTok does provide the ability to pay by day for your ads, which is a great way to get your feet wet. They advise no less than $100 per day, but the more you can put into it, the better. With all the different types of TikTok ads to choose from, it all really comes down to the type of content you can come up with.
If you’re looking for TikTok and other social media marketing, then it’s time to call Dluxe Web Design. Our social media marketing services are second to none. Not only can we help create all of your social media accounts, we can manage them too. With tools like our Power Dashboard, we can unite all your social media marketing into one easy to use dashboard, helping streamline the process to maximize your engagements.
Set up your FREE consultation with Dluxe Web Design to discuss your social media and TikTok marketing. Give us a call at (313) 395-1551 to get started. Follow us on our social media accounts at Facebook, Instagram, LinkedIn, and TikTok. Make sure to bookmark our blog page so you don’t miss out on your favorite digital marketing blog!