If you’re one of the 64% of small business owners who don’t have a website for their business, then I’ve got some news for you: you’re doing something wrong. Don’t worry though, you’re not alone. The biggest problem is that there isn’t enough information out there to teach you about the benefits of having a small business website. Well, buckle up. Here are a few stats that'll blow your damn mind.
Crazy Website Statistics:
- Currently, there are over 4.2 billion people on the internet. BILLION.
- There are 40,000 Google searches every single second. 1.2 trillion every year!
Biggest Misconceptions About Small Business Websites
First, to help illustrate the importance of having a small business website, here are a few of the most common misconceptions we hear from small business owners all the time. Like… ALL the time.
“We Don’t Need a Website, We Have Social Media.”
Opting to use only social media for your small business’ online presence is like trying to succeed with both hands tied behind your back. Yes, social media is essential to grow your business and brand, but don’t put all your eggs in one basket.
There are over 3.5 billion Google searches made every single day. 45% of the world. Every day. Having a website allows you to capture some of those searches and turn them into dollars for your business. If you want to really kick ass, connect your social media accounts, like Facebook and TikTok, to your website. This allows you maximize your visibility while adding more and more links to your website across all of your social media channels.
”I’ll Get One, But I’m Making it Myself.”
Listen, I don’t want to hear it. If I decide that I want a brick and mortar store for my business, my first thought isn’t to go out and try to build it myself. I know I’m not qualified and would surely build a death-trap. The same goes for a website. Unless you’re a web developer on the side and know how to actually build a website, don’t build your small business website. When anybody who doesn’t know how to build a website builds a website, the result is nothing short of a death-trap, for your business.
Trust an actual expert to build your website. Not only do they have the best tools and resources to build a website, but they also know what they’re doing. Frankly, you deserve to have the best site for your small business.
”And, I’m Writing My Own Content.”
This one hits close to home for me. One of the biggest mistakes that small business owners make when getting a website is writing their own web content. The words on your website are more than just “words on your website”. Each and every sentence was purposefully crafted into hard hitting sentences that capture the attention of potential customers and convince them to make a purchase. If you decide to have a blog on your website, which is highly recommended, you’re looking at about 126% more lead growth than without a blog.
Professional content writers are trained and experienced in creating valuable web content that creates leads and is fun to read. They’re creative, intelligent, (handsome/beautiful), and know exactly what it takes to create a piece of content that hits just right. So, when it comes to content writing, stay in your lane so you and your business can benefit from crisp, clear, and sexy content.
”Websites are Too Expensive; We’re Just a Small Business.”
Okay, look, you’re not “JUST” anything. Your business is important and deserves to be given every opportunity to succeed. This includes getting a small business website. Websites are only expensive if you don’t take into account the incredible opportunities that they provide. Not only does a website give your business more potential leads, but it also makes it possible to sell your products online. Every single dollar spent on your small business website is an investment, and it all adds up.
”But, I Don’t Want to Be Cool and Make Lots of Money!”
Ok, to be fair, I’m paraphrasing. It’s just that anytime a small business owner says they don’t want a website, this is what I hear. The bottom line about small business websites is that they really do make a huge difference, and for very little relative cost. In fact, in no time you’ll see that your website starts paying for itself by creating leads and getting you visibility.
Things to Keep in Mind When Getting a Small Business Website:
Don’t Cut Corners on Web Design
You might be tempted to try to save a few bucks by going with the cheapest developer you can find, but it’ll end up costing you in the end. The design of a website is much more important than you may think. It only takes a user .05 seconds (50 milliseconds) to make a decision on whether or not they like the website. 88% of those people will leave your website forever if they have a poor experience.
Go With a Web Developer Who Uses SEO Best Practices
Search Engine Optimization, or SEO, is one of the most important factors of building and maintaining a website. SEO specialists add markers on the backend of your website to make it easier for Google to read and understand what’s on your site. This allows the Google algorithm to match you with more search results, helping you grow through the ranks until you reach the illustrious Page One of Google.
Make sure your web development team is familiar with SEO best practices and implement them when creating their sites. This helps set up a healthy and strong foundation for your site to grow from, meaning you’re better off right out of the gate.
Keep the URL Short and Simple
Another good way to set your website up for success is to have a short and simple URL. Think of it like this: if you’re on an elevator, telling a potential customer about your website, they’re far more likely to remember something like dluxeweb.com as opposed to thisisastupidurlbecauseitssolongandnoonewillwanttorememberit.com You see the difference?
Keep your small business website URL short and sweet, to make it easier for people to remember. You can use keywords in your URL to help with SEO, but it’s not necessary. It’s also a good idea to make sure your URL is either all lowercase or all uppercase to make it easier to read. Oh, and whatever you do, don’t buy every variation of your URL (.org, .biz, etc). It’s a waste of money and it’s just silly.
Content is King
When it comes to the quality and value of your small business website, content really is king. Websites that have poor grammar, misspelled words, and a confusing format are a nightmare for users. Your web content should be clear, informative, and fun to read. This trifecta leads to happy customers and happy business owners.
Good content also plays a big role in the SEO of your small business website. Having content updates on a regular basis, like blog articles, is a great way to constantly add to what Google knows about your business. It also shows the search giant that your site is active and well-managed.
Seriously, call us up at (313) 395-1551, and tell her Geoff sent you. If you’d rather not talk to Liz, I totally get it, you can schedule your consultation online, right here. Follow us on our social medias, you know the ones: Face, Insta, The tube, and Linked. We’re even funnier there. Oh, and read our blog articles please, thank you.
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